Our Story
The starting point of the Wolf Project is exploration, curiosity, and courageous assertion. It's a daily step towards a better version of yourself.
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Meet the Founder
Until recently, men curious about skincare had little choice but to prick their partner's tubes. This is changing as men's cosmetics are booming.
Former Brand Manager at Procter & Gamble, Francesco Urso has followed this new market with interest. He lived in Asia with his wife, where she discovered the effectiveness of Korean serum-filled sheet masks that could stay on the face for a few minutes.
“When I tried one of his, I was surprised to see how these active concentrates have an immediate effect on wrinkles and radiance. That's why I decided to launch a brand, Wolf Project, focused on sheet masks for men. form, a more porous tissue for rapid hydration and a light and effective serum that is suitable for our oily skin, ”he explains.
The Interview
Why face masks? +
The sheet mask prevents the serum from evaporating and distributes it evenly over the face.
What about sustainability? +
We are looking for products that are as effective as they are efficient while being mindful of the nature of the ingredients. Avoiding ingredients that are harmful to health and the environment is essential for us.
How effective is it compared to traditional skin care? +
A sheet mask contains 10 times more serum than the daily quality of a day cream. For an immediate and visible effect. In addition to the efficiency, I hope the men will enjoy some relaxation time.
What can you expect? +
Products that are effective but also "clean" and rich in natural ingredients at affordable prices. Do not hesitate to follow us for the latest news.
Designed in Switzerland
Engineered in Korea
We work with beauty experts in Korea to merge Swiss rigor and Korean know-how.
