Meet the Founder
Until recently, men curious about skincare had little choice but to prick their partner's tubes. This is changing as men's cosmetics are booming.
Former Brand Manager at Procter & Gamble, Francesco Urso has followed this new market with interest. He lived in Asia with his wife, where she discovered the effectiveness of Korean serum-filled sheet masks that could stay on the face for a few minutes.
“When I tried one of his, I was surprised to see how these active concentrates have an immediate effect on wrinkles and radiance. That's why I decided to launch a brand, Wolf Project, focused on sheet masks for men. form, a more porous tissue for rapid hydration and a light and effective serum that is suitable for our oily skin, ”he explains.
Designed in Switzerland
Engineered in Korea
We work with beauty experts in Korea to merge Swiss rigor and Korean know-how.