Profile
Industry insiders and consumers alike are nothing short of obsessed with Korean beauty. Why the fuss? Simply put, Koreans are some of the most demanding beauty consumers in the world. Their belief is that outer appearance could carry over into the inner self, creating a culture that attracted both men and women to cosmetics. The number of savvy consumers combined with the high prioritization of skin care has ignited and cultivated a highly competitive pressure-cooker for innovation.
FACE MASKS WHAT?
Thank you, we got it, but what do face masks have to do with Korea? Well... Face masks are the most advanced skin care solution in Korea, a trend that is exploding because of how easy they are to use and how effective they are. The sheets are usually made of natural materials, soaked in a skin care serum that you leave on the face for 10-15 minutes. The precious elements can’t evaporate and hence penetrate deep into your skin. The skin will immediately look better, firmer, brighter. And the good part comes after you use masks a few times. You’ll start seeing less wrinkles and eye bags.
WHY CAN’T MEN ENJOY THEM TOO?
The Wolf Project founders Francesco and Benjamin saw an opportunity to bring masks to skin care for men. Combining years of marketing, beauty and ecommerce expertise, the idea of this duo was to create a manly, high end but affordable face masks brand for men. The Wolf Project mask is the result of 2 years of development: the hydration-boosting sheet mask, made by Bamboo Charcoal sheet soaked with their exclusive complex of 10 natural herbs. In just 15 minutes it helps restore skin's balance of vitality, resilience, regeneration and nourishment. By penetrating deep into the layers of the skin, it improves skin's natural radiance and hydration, fighting against the signs of aging.
With such a great solution to get perfect skin in one simple step, it’s no wonder that The Wolf Project is having a huge early success!
