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"Honestly, while skin care may seem intimidating to the beginner,
it’s one of the simplest, easiest things you can do...
Consider this guide a ticket to your best face possible"

But first, let’s start with a Quiz!

It’s a new kind of reward to look in the mirror and see your skin looking different

1.

COMMON SKINCARE

2.

You’ll see these names on bottles and boxes, but if you don’t know what they are (or what they do), consult this list.

ALPHA HYDROXY ACIDS (AHAS)

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

BENZOYL PEROXIDE

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

HYALURONIC ACID

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

RETINOL

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

ANTIOXIDANTS

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

CERAMIDES

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

NIACINAMIDE

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

SALICYLIC ACID

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

You’ll see these names on bottles and boxes, but if you don’t know what they are (or what they do), consult this list.

ALPHA HYDROXY ACIDS (AHAS)

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

BENZOYL PEROXIDE

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

HYALURONIC ACID

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

RETINOL

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

ANTIOXIDANTS

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

CERAMIDES

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

NIACINAMIDE

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

SALICYLIC ACID

These exfoliating acids gently release the bonds holding dead skin cells to the surface of your skin so they can slough away leaving your complexion bright and clear.

CHOOSE THE MOMENT:

Ultimate Morning Night Time skincare routine

Now the good stuff: what skincare products to use, when to use them and what they’ll do for you.

3.

Cleanse with a facial cleanser

Always use a cleanser that is specifically formulated for use on your face (please, no bar soap).
Opt for one that says “gentle” on the label since harsh soaps can leave your skin feeling dry
and tight, which is not good.

Apply an antioxidant serum

Antioxidants are essential for the morning because they provide your skin the protection
it needs when you venture out. Gently pat the serum into your face after cleansing.

Tap on some eye cream

Using your ring fingers, dab on some eye cream under your eyes (don’t rub - it can disrupt
the thin, delicate skin around your eyes). Use a cream or gel that contains caffeine if your
eyes need an extra pick-me-up.

Moisturize

Apply your moisturizer to lock everything in and make sure your skin’s hydration tank is full.
Moisturized skin is happier, healthier and better looking skin

Don’t forget sunscreen

Some moisturizers contain sunscreen, but if yours doesn’t, apply sunscreen as your last step
to protect your skin from UV rays. And yes, you need to use it every day.

Cleanse

Yes, you should wash your face at night, too. Think of all the dirt, oil and pollution that can stick
around on your face throughout the day. Get that off so your skin can breathe - and your
products can work better.

Use your retinol

If you’re going to use one product at night, it should be retinol which will help your skin
cells get back on track. Use it only at night and always wear sunscreen during the day.

Use your eye cream

The eyes are often the first area you’ll notice signs of aging like fine lines, so using your
eye cream at night helps keep the area moisturized and primed for regeneration.
Apply it with your ring finger the same way you do in the morning.

Finish with moisturizer

Your skin needs moisture in order to repair itself, so applying moisturizer at night not only
helps it stay hydrated while you sleep, but also rebuild itself during the night.

ADVANCED MOVES:

Finish with moisturizer

Exfoliation, whether you use a scrub or a chemical exfoliant, helps remove dead ski cells that build up on your skin, revealing a clearer, brighter complexion and (bonus) helping your skincare products penetrate better. If you’re shaving, then you’re already exfoliating - at least in your beard area - but you may want to do additional exfoliation one or two times a week, especially on areas you don’t shave.

Night Cream

Okay yes, you can use your daytime moisturizer at night, but pros know that night creams contain ingredients that are specifically formulated to aid in the skin repair that happens while you sleep. That means they may be heavier and more moisturizing, so your skin doesn’t lose moisture while you sleep, and a night cream may also include active ingredients like retinol to aid in cell turnover.

Mask

The best thing about masks is that you get a big payoff with very little effort. Using a mask once or twice a week can help improve your skin faster when added to your routine. Choose a mask that targets the issue you’re hoping to improve, like a clay mask if you want to clear out blackheads or a hydrating mask if your skin is feeling dry.

Eye Mask

Using an eye cream to perk up your peepers in the morning is one thing, but eye masks are like eye cream on steroids. Stick them on in the morning in place of your eye cream and the supercharged ingredients sink into your skin to reveal brighter and fresher eyes in 15 minutes. Pro tip: keep them in the fridge for extra depuffing action.

"We often start using skincare products later in life
and try to attack issues we already see, instead of thinking about
skincare as a way to delay what’s coming down the road."

The thing about aging is that it happens to everyone - you literally cannot stop the hands of time. And men, for better or worse, tend to age pretty well. When a guy gets a few creases around his eyes or forehead, people say he looks distinguished or rugged. Men’s skin is thicker and often oilier, which means it ages at a different rate than women's’ skin. But it’s also a slippery slope because when men start to notice signs of aging, it’s usually late.

4.

ANTI AGING TOOLS

SUNSCREEN

  • Sunscreen is the most potent and effective anti-aging tool we have in our skincare arsenal.
  • Happy skin is moisturized skin. When your skin is dry, it shows wrinkles and uneven tone more, whereas skin that is moisturized looks plumper and fuller.

RETINOL

  • Apart from sunscreen, your best anti-aging tool is retinol.
  • The aging process affects your skin in a variety of ways, including slowing down the life cycle of skin cells and reducing its ability to produce collagen. Retinol helps with both of those things.
  • Start using it as soon as possible to set your face up for success down the road.

Now the good stuff: what skincare products to use, when to use them and what they’ll do for you.

5.

Read Reviews

If you’re not sure what products do or whether they actually do what they claim, online reviews are your best resource for real feedback. Most websites will shower user reviews (if they don’t, then something is up). Make sure to read them thoroughly, particularly if you have sensitive skin or a particular skin issue.

Make it easy on yourself

Don’t feel like you have to go from zero to sixty right away. Start slow, maybe with a new cleanser and moisturizer, and work up from there. And don’t feel like you have to shell out your entire paycheck to get into the skin care game. Expensive products aren’t automatically better and there are plenty of amazing products for your skin out there that won’t break the bank, especially if you’re a beginner.

Frequently asked questions

The world of skincare is a rabbit hole, so you probably have some more questions.

6.
Do sheet masks really make much of a difference?

The benefit of a sheet mask is that it can deliver more concentrated ingredients in a shorter amount of time. Masks are supercharged with beneficial ingredients and the physical barrier of the sheet helps to force the ingredients into the skin and minimize evaporation, rubbing, and other things that could prevent the serum from penetrating your skin. And while it may take weeks to see results from typical skincare products, using a mask a few times a week could deliver quicker results (sometimes, even immediate results).

Do I really need separate products for day and night?

The benefit of a sheet mask is that it can deliver more concentrated ingredients in a shorter amount of time. Masks are supercharged with beneficial ingredients and the physical barrier of the sheet helps to force the ingredients into the skin and minimize evaporation, rubbing, and other things that could prevent the serum from penetrating your skin. And while it may take weeks to see results from typical skincare products, using a mask a few times a week could deliver quicker results (sometimes, even immediate results).

Is eye cream really that different from a regular moisturizer?

The benefit of a sheet mask is that it can deliver more concentrated ingredients in a shorter amount of time. Masks are supercharged with beneficial ingredients and the physical barrier of the sheet helps to force the ingredients into the skin and minimize evaporation, rubbing, and other things that could prevent the serum from penetrating your skin. And while it may take weeks to see results from typical skincare products, using a mask a few times a week could deliver quicker results (sometimes, even immediate results).

"Let’s break the rules of what can
and can’t be done within self-care"

Download the Full Guide here