Meet the Founder
When living in Asia for 3 years, Francesco Urso, a former Brand Director in Procter & Gamble, was inspired by the advanced beauty rituals he discovered. A whole new level of self-care opened up to him. He could see the effects of a simple yet effective skincare routine on his physical and mental health. “I feel in love with sheet masks, because of how visible and immediate the effects are.
I decided to create the best masks for men, tailored to our needs and made with natural ingredients”.
Following the initial launch of sheet masks, the brand is now bringing more products to men, finally upgrading men to natural and advanced skincare rituals.
Designed in Switzerland
Engineered in Korea
We work with beauty experts in Korea to merge Swiss rigor and Korean know-how.