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USM X WOLF PROJECT

Wolf Project, a Swiss start-up specializing in natural cosmetics for men, has found in USM a "plant" and eco-responsible partner.

Creative, flexible and Swiss: these are three adjectives that perfectly qualify USM and Wolf Project, Swiss specialist in natural care for men.

Wolf Project offers innovative skincare products that aim to revolutionize male cosmetics by helping men adopt sharper and more natural beauty rituals. For the launch of Wolf Project in Switzerland, its founder, Francesco Urso, wanted a unique display, directly inspired by design and Nature.

A "plant universe" was born. The USM Haller furnishing system adapts to any retail space, and the elements of the plant world for USM Haller perfectly highlight the values shared by the two brands: design, elegance, quality and respect for Nature and the environment.